Two Hands Wines
Redeveloped website with eCommerce solution and greater ability to capture user information for Australian winery.
The Task
The idea for Two Hands was born in September 1999 when founders Michael Twelftree and Richard Mintz sat at a friend’s engagement party and decided it was time to make their own wine and market it on the world stage.
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By the end of 2004 a state-of-the-art winery was built, specifically designed for small batch handling and the journey of Two Hands Wines continued to grow to where they are today.
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Two Hands Wines wanted a stand-out site. With many wineries producing the same style of website, the Two Hands team wanted to apply their ‘quality without compromise’ approach to their digital channels as well.
The site brief outlined the need to showcase the products Two Hands Wines creates but also take a user on a similar journey to what they would experience if they were to come tasting at cellar door.
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Obviously, the wines were to be the main focus but the site also needed to have a robust eCommerce solution for purchasing, a stronger presence for the wine club (showcasing benefits and features) plus a greater ability to capture user information to boost their existing and potential customer database allowing a far higher level of CRM.
Let's buy some wine!
The eCommerce solution scoped and created by Need a Web allows users to do more than simply purchase a bottle.
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Through a better designed site flow, they can see the various ranges, read about each bottle and then visit a dedicated cart page for each product. That page contains drop downs for Tasting Notes, how the wine is made, details on the vintages, reviews and tech info. The pages also contain easy ‘one click’ options for the amount you want to buy and the ability to add cases.
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The checkout gives you a simple summary, options for shipping and payment methods that allow you to review and add/remove items at your discretion.
Vineyard experience bookings
In their continued pursuit to rise above the ordinary, Two Hands Wines wished to introduce an online booking system allowing future visitors an opportunity to book a tour option from their unique selection of vineyard experience packages.
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Users are able to compare and select packages, review the wines included as part of each tour, read the appropriate terms and conditions and make a secure payment for their selected date with information provided on tour times and an ability to add multiple members to their party.
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This vineyard experience offering is unique to Two Hands Wines and continues to grow their website to meet the ever evolving needs and services of their business to provide their customers with an experience befitting their brand.
Responsive Design
With browsing and shopping increasing done on mobile devices, the Two Hands website was designed responsively to cater to the growing mobile eCommerce audience. Important information is deliberately reorganised in the layout to maximise the different viewing platforms and allow easy ‘swiping’ to see the information and navigate through to purchase.
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To make the whole design and layout easy to manage and maintain the website was built in the WordPress CMS with additional functionality provided through a range of plugins custom developed by our team or customised for use on the Two Hands Wines website.
A relationship that has improved over time, just like Two Hand's own wines
The original website was delivered in 2016 but this was just the start of a relationship that has now run for many years. Since the delivery of the website Two Hands Wines and Need a Web have worked closely to maintain and further develop the Two Hands Website so that it continues to meet the needs of their customers around the world.
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From the initial website development, Need a Web has been able to assist Two Hands Wines with additional services such as digital marketing, secure hosting, custom integrations with third-party services, advanced eCommerce analytics and tracking and digital strategy consultation.
Results
The Two Hands Wines brand now has a robust website that can not only facilitate all their direct online orders via the eCommerce solution, but can show their users a greater insight into what the Two Hands Wines brand stands for. It is an experience that they can enjoy through interaction both online as well as if they take the time to visit the cellar door at Marananga.
Multi-Award Winning
We have long been acknowledged on national and international stages for our award winning work in design, development, strategy and performance. We are proud that this website has been recognised by respected web industry leaders and that we have produced a result our client loves.
Australian Web Awards
2016 National Winner
eCommerce Website
2016 Awwwards
Honourable Mention
The Communicator Awards
Distinction Award for General Food and Beverage
W³ Awards
2016 Gold Winner
